Advertising slogans are supposed to state the main benefits of the brand. Good slogans, make that great slogans, have a distinct personality of their own and are  hard to forget. Scotland used to have such a slogan. It was,"Scotland, the Best Small Country in the World."

Don't get me wrong: We love schwag! But with roughly 20 items going into this year's conference tote bag, being an attendee this year could be a mighty heavy proposition.

For those of you who are like me and like to plot their schedules at conferences (do you color code too?), you should know about BlogHer's Presentation Theater.

That's right! We are pleased and proud to announce to the BlogHer community that parents registered for the conference will now have the option to enroll their kids in our on-site childcare program!

As you may know BlogHer has been investigating how to deliver childcare for the conference this July. We got a big boost when ClubMom stepped up and offered some sponsorship dollars for childcare.