Barbie.

The sound of her name, alone - not to mention that funky sort of "click-clack" one hears when trying to bend any part of her disproportioned body - is enough to send some people searching for the nearest blow torch or blender.

But, the makers of one of the world's most popular toys wants to change all that and perhaps would be a little surprised to learn that there are those of us who just aren't feelng the love for Malibu Barbie, anymore.