When I first read about "Remember Your First Time?" -- a new ad campaign aimed at getting more single American women to vote -- I rolled my eyes.

"Oh, ha-ha," I thought about the double-entendre, "Is the way to my head really through my ...?" I couldn't imagine how ads that invoke the memory of virgin sex (and all the baggage that may come with it - yeah, that first time) could help change the fact that 20 million single American women didn't show up at the polls in Election 2004. Boy was I wrong.