It grew out of a session at the BlogHer Conference:

One of the most gratifying things coming out of this session was that here we were, all sharing a general sense that we had to do something -- and someone suggested we start right there, in the room, by gathering everyone's contacts into one meta-group, networking and mentoring each other and just staying connected.

That made total sense! As a self-taught geek who's too much the dork to be any good at networking, this was music to my ears. I mean, this room was its own estroswarm of geek power in this corner of the 'net industry.

So I pulled my notepad out of my bag and started passing it around the room, and it seems like everyone add [sic] their name and email....