This cover art from the Austin Chronicle is heating up the bloghersphere this weekend. I linked it earlier this week in "Queens of Cyberspace" - Women at SXSW, along with a list of the weekly newspaper's interviews with Heather Armstrong, Ronnie Bennett, danah boyd, Elisa Camahort, Barb Jory Des Jardins, Dybwad, Anastasia Goodstein, Lynne D. Johnson, Glennis McClellan, Maxine Sherrin, and Ruby Sinreich.
Yesterday mediagirl took issue with the image in, "So what's wrong with a little objectification, anyway?" She writes:
"So what's with the overtly sexist cover? I've never been to Austin, but I hear tell it's a liberal town, so maybe they will all "get it." But really, this seems like a rather cheap shot to me. Imagine an African American blogger's conference with a Sambo-like caricature on the cover, or an Anti-Defamation League conference with a caricature of an "evil Jew" with a long hook nose. This cover says that women empowered want to emasculate men (note the three women seemingly doing just that) while lounging around as objects of desire.
"If that's the political climate we have in liberal areas, no wonder ERA never passed and forced pregnancy is the political fad du jour."
Ann Bartow of Feminist Law Professors agrees.
A couple of other women don't, including The Fat Lady Sings on Rox Populi and a mediagirl reader called Lynne, who writes:
"I think its funny and eyecatching and don't read anything serious into it. Except, perhaps, that women bloggers are a force to reckon with? :)"
As I commented on Rox Populi and mediagirl,
while I can see and respect mediagirl's point of view, this cover instantly reminded me of Blogger Tild's fantastic She-Blogger posters that many women embraced, promoted and bought last spring when we were all planning BlogHer together. (Hat-tip: I originally saw the link to Tild's art on Shelley Powers' blog here.) One She-Blogger image is of a curvy, sexy vixen in her blue jeans, but the others are relatively unclothed, very campy and pulp-fictiony. I love 'em. I have no idea whether these images were an inspiration for the Austin Chronicle, but their cover is showing less skin than some of the art from the women's community online.
My two lira? I:
- Think that in the fabulous tradition of B--grade sci-fi sexsploitation, it's too bad that a couple of the women on the cover were not black, brown, and/or Andorian!
- Strongly recommend everyone read the terrific, up-front interviews of women speaking at SXSW that are inside this issue. The Chron walked their talk: They gave many women ink and the opportunity speak for themselves, rather than patronizing, snarky write-ups. If you want to read the links, see Roxanne's link to my piece above or the BlogHer write-up;
- I hate giving interviews. Hard for this reporter to trust other reporters. But I'm glad I talked with Marrit Ingman. She spent more time and did a better job of getting to the core of what we were trying to say about women and identity than anyone else who has yet interviewed me, Elisa and Jory.
- Truth be told, I have never worn a red evening gown to conquer a planet. I prefer Starbuck's get-up. But BlogHer's omnipartisan -- lipstick, lace, workboots and/or coveralls, all are welcome. Ya'll wear what you want. We'll still listen to you.
Updated: Over at mediagirl, matsu has a thoughtful post on cover art and Jokes that objectify women. With a nod to tonight's Oscars and movie promotion, mediagirl herself warns that It's all about packaging:
"...So in this case about the Austin Chronicle cover, my argument is not with Marritt Ingman, but with the editors/publisher who decided to package the article with this imagery. The article becomes the second thing, if not secondary in itself, to the cover and how that artwork positions the BlogHer phenomenon." (You should really read the whole thing)
So - what do you think?
Tags: blogher, sxsw
Comments
It's all about the packaging
Some further thoughts (cross-posted from mediagirl.org):
One of the battles in gaining distribution for media content -- movies, books, etc. -- is that you typically cannot control the packaging, the marketing, how the work is positioned. It's very rare indeed for anyone who creates content to control how it's packaged. Blogs are one of the few exceptions these days.
Look at the movie industry, for example. Most important is how the movie is positioned by its marketing. What's the poster like? The trailer? The television spots? What the movie actually is becomes a secondary experience that changes the first impression. Whether the movie overcomes that or not really depends upon how powerful the movie is -- and how pernicious and powerful the marketing itself is.
I have not seen more than one or two of the Oscar nominated films (for all the categories) this year, but I have pretty clear impressions of what each of them is like, is about, and sends as a message. Why? Because of the marketing, the packaging -- how the movies have been presented to the marketplace.
So in this case about the Austin Chronicle cover, my argument is not with Marritt Ingman, but with the editors/publisher who decided to package the article with this imagery. The article becomes the second thing, if not secondary in itself, to the cover and how that artwork positions the BlogHer phenomenon.
Matsu's post on this is very good, btw.
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MediaGirl
Great comment!
How funny - as you were adding your comment, mediagirl, I was updating the post. Thanks for doing so and adding the art!
Eager to hear what every thinks on this one.
Lisa Stone
BlogHer Co-founder
Surfette
when star wars ep. 7 comes out...
you can be sure that
i will be lobbying for myself to be on the poster art
slashing up the bad guys with a light saber...
I agree that it is
I agree that it is bothersome, but am curious if the editor making the call has been identified and heard from?
On a feminist board I play on, this stupid notion of women out to make men less than resurfaces now and again. I'm tired of having feminism misrepresented and imaged according to men's fanatasies, and not the reality of issues feminism deals with.
Feminism is continuously misrepresented both by this nonsense and by the biggest mouth's in media finding the most radical of opinion and ascribing it to all. And unfortunately, we've done a poor job of selling our views, what we are about. They talk louder, they talk faster, they are persistent in attaching ugliness, falsehoods, and the like to us.
How many will look at the Chronicle, see the title, see the imagery, have that 'knowing' lightbulb go off in their heads, and move on without reading further?
Crossing The Great Divide
And not only that
Men, for the most part, control the microphones. Only in "new media" do women have unfettered access to distribution, and even here it takes something like Blogher to rise above the cacophony and actually be heard. Which is why I think this conference etc. is way way cool!
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MediaGirl
sigh
As a crone who was a feminist in the late 60's, seeing this cover made me sad. Women worked so hard for so long to be represented by other women in this way?
Not only is it cheesy, everybody is white and young and trim on the cover.
The symbols and images we use to represent ourselves carry meaning and communicate our communal sense of self. (Whoever the "we" is at whatever occasion.)
There is great power in image. In my opinion, these images are just plain dreadful, and organizationally foolish.
She-Blogger Redux
Hi Lisa:
Altho I'm officially on hiatus, I couldn't help hearing my name being invoked in regard to the current Austin Chronicle cover controversy.
I thought if some readers happen to come my way looking for those She-Blogger pictures I've been doing for the past year or two, I should put up a post with links to all of them. So that's what I've done:
She-Blogger: A Tildified Restrospective
So come on by and take a look, and please leave a comment if you're so moved.
And thanks for the nod, Lisa!
Love from Tild ~
Tild, Jell-O will never look the same to
me...
When Women Bloggers Go Jello Wrestling
User tip: FYI, for some reason the art is pushed to the bottom of Tild's blogroll, so wait for the page to load and then scroll all the way down.
Lisa Stone
BlogHer Co-founder
Surfette
Sexy Blogging Vixens
I think there's something missing from this conversation. It's the fact that this whole sexy brilliant cyberbabe thing is a huge part of the blogosphere. Violet Blue, anyone? Xeni Jardin? Suicide Girls? (Not works safe links, you've been warned.)
Okay, maybe Suicide Girls isn't so bloggy, but there's still that cyberbabe aesthetic at work. Xeni and Violet are women's voices in the blogosphere - Xeni is a major contributor to Boing Boing.
They may not be YOUR voice (they're not mine, really) but they are a voice and they are women. Is that style NOT the style of BlogHer? Or is BlogHer inclusive of all women's voices, regardless of their "sexploitation" aesthetic?
Maybe this is peripheral. Maybe the cover doesn't effectively represent the women interviewed. But that aesthetic is very much part of the blogosphere - and some of those using that style are women.
Nerd's Eye View
Exactly Pam
Hi Pam,
Exactly! I agree -- that's why in the initial post I invoke Tild's art and write:
Lisa Stone
BlogHer Co-founder
Surfette
Of course, we haven't heard
Of course, we haven't heard from the artist, so every one of us is making something up about what it means...
I make up that the artist's sensibility led her/her to create a piece that equates the anxiety that the late-1950's-strong-and-sexy-about-to-become-women's-libbers caused the status quo...to the anxiety being caused by the fact that women have "discovered" technology, once upon a time an all boys' club, and are bending it to their will to forward crazy agendas like (gasp) community. I think it's hilarious in that it's so obviously dated and retro, and plays with the idea of women's power.
No matter your personal politics, I submit that there are bigger things to get wound up about these days regarding women's rights than a cartoon. See also: South Dakota.
Jennifer Warwick
jenniferinc media
www.jenniferinc.com/blog
The New Charm School ~ The New Jane ~ BlogsByWomen.org
What you said, Lisa.
Thanks for the quotes. I missed the critical bit in my undercaffeinated ADD:
Nerd's Eye View
i don't get it
I can't even count how many liberal women in the blogging world use retro images not unlike the one on the cover of the chronicle to represent themselves on their blogs. I assumed the irony didn't need to be explained to everyone and that such a reprentation wouldn't require hand-holding and back-pats. Don't we get it? It's nothing like a Sambo image - to compare the two is an insult to the civil rights movement.
Furthermore, the image in the background is of women tying up and presumably torturing a man who looks a lot like Ronald Reagan: have any men written to complain about how that image objectifies them? "OMG men are being presented as women's playthings! Alert the press!"
More often than not I think the women's movement (especially in the blogosphere) could really benefit from not taking itself so seriously. That image is not a reflection of Austin's liberal values or lack thereof, it's an ironic representation of a sexually posed and seemingly vulnerable women contrasted with an article about women who have obviously demonstrated their rejection of that stereotype. To have an issue with it seems like kind of a reach to me.
Miss Domestic
Blogher article
Yvonne DiVita
Blogging for Books
Ok...all those who have never worn nor hunkered for a Victoria's Secret thong or lacey bra...may leave the room.
Campy pics are just that - campy pics. Women will forever be sexual figures, first and foremost, because - we are the ones with the breasts and the uterus. Let's get over it. The cover doesn't represent ALL women any more than Tom Cruise represents ALL men.