"So many mistakes can be fixed. Not moving forward -- that would be the biggest mistake. That cannot be fixed."
-- Stacey Morrison, Editor in Chief, Redbook Magazine

Next Friday, March 23, BlogHer Business '07 will close with this keynote panel:

"How is the Ethos of the Social Media World Changing How We Conduct Business?"

In anticipation, I talked with each executive to find out how the ethos of social networking is changing (or not) how they conduct business, online and off....

While it would be a mistake for me to boil their nuanced comments down to "evolve or die," that phrase occurred to me as we talked about about success within their own organizations and their advice for the rest of us.

To win, each exec told me, companies must continue to change and to listen -- inside and out. The biggest risk, they agree, would be not to change. And to that end, the business each woman leads is evolving daily, before the customer's eyes.

The good news: Each executive heads a company or a product that is a leader in its space.

The challenge: Each executive leads a company where technological evolution constantly stretches business models to the breaking point, thanks to the new appetites of fast-moving, vocal consumers. And with the exception of Mayer and Google, I think each woman leads a brand that a traditional-media parent company is banking on for innovation and new revenue streams.

On Friday, we'll start the discussion with these five questions:

What else should I ask?

What would you add to these questions? I'd love to hear from you, especially if you won't be able to join us at BlogHer Business '07. If, however, you're still waiting to buy a ticket, be aware that registration closes at 11:59 p.m. Monday, March 19. Email me at lisa-at-blogher-dot-org if you'd like a $100 discount code.

Look forward to your questions!