I’m jazzed up about measuring social impact

Posted November 10, 2008 by Emily Davila
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More hope = more blogging. 

Now I have banged around a lot in non profit land and even studied evaluation and measurement for Columbia’s Strategic Communications program, but I have never seen a good approach for the amorphous work of  non profits.   My hero of the week is Jason Saul of Mission Measurement, who I heard speak at NYU Social Entrepreneurship Conference.  Heres a great summary of his remarks.   He has done impossible things, like measure the worldwide social impact of McDonald’s charities.  I would like to follow him around until he lets me join his bandwagon, but for now, I will just try to get his book: Benchmarking for Nonprofits.

I have never heard someone make the case for measurement so clearly.  He drilled down on selling outcomes versus selling activities,  e.g.  If I could sell you kids staying off the street and getting good grades would you buy it?   How much would you pay?  -versus-  “fund my sports program”.    This avoids a response like, we don’t fund sports.    On his website, he even has a free framework for measuring advocacy.  Thrilling.

joy to the world, Barack Obama has won

Posted November 6, 2008 by Emily Davila
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change we can believe in

change we can believe in

On historic days, the things we say to each other have more weight.  My mother: I wish your father could have seen this. My friend Christine via text: He made it, can’t describe the feeling.  As a Kenyan I do not take peace and democracy for granted.   Gaylord: I was in a hotel room in South Africa crying my eyeballs out. Me, I was home watching the returns on TV, no street partying here, but text messages brought my family and friends together.   I need to get a new phone, the picture text from my sister of her Barack Obama cupcakes did not turn out.  Even my friends in Zimbabwe have forgot their problems for today.

The Kenyans declared it a national holiday, and they are dancing in the streets– even better that we get to see it on television.  There were 6 babies born in one Kenyan hospital Nov. 4;  4 boys were named Barack, and two girls were named Michelle.   Kenya is celebrating and waiting for its ‘Obama bonus’ in imporved bilateral realtions. At work everyone was sleepy, but saying:  even though it is raining today, the sun is shining in New York. I hear they are selling copies of todays NYTimes on e-bay. I bought one from a hawker on the street corner, old style NYC.

The campaign was a genius in communications, it was all about core values - respect, honesty, family, hope, equality, dignity, unity.  On top of these timeless messages it layered technology,  good old fashioned community organizing and new social networking.   Some of the media I liked on election day: a BBC site printing text messages from anxious citizens & a NYT page where you click on the emotions you feel at the time — anxious and hope were the winning words on Nov. 4.   Today the emotion is joy, a word we don’t use that much, barring Christmas cards, and rarely so universally.   So much love all around, like the people who live in Obama, Japan chanting “Yes we can” in their thick accents.

In worship this morning, one prayer was offered from El Salvador for Obama and America, it was that we could:  “Learn how not to be the owners of the world.” Amen to that.

“Why are you here?” a Papua New Guinea welcome

Posted September 28, 2008 by Emily Davila
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A district prepares to show their local dance.

A district prepares to show their local dance.

Before you enter a village in Papua New Guinea, you have to be invited in.  After taking a power boat 3-hours up the coast from Madang, I arrived at the tiny village of Saibor, home to around 200 people.  The villagers greeted us singing what sounded like Christian rock on guitars, placed two leis around my neck and escorted me to the entrance of the village where they had created a giant doorway out of palm fronds.  They asked me why I had come to the village - the correct response is “to pray with you” - so I said that, and then we prayed together.    Then I broke through the palm fronds  to the other side.  It was kind of like a football team breaking through the paper before the big home game.   On the other side men were wearing red paint, grass skirts, and doing a ceremonial dance.   They threw some flower buds at me, painted my face, and I was in.

Of course I was asked to make several speeches and offer official greetings from the United States.  Not used to pontificating in public, which they are all pros at, I had a hard time finding the words to say… “Greetings from New York City, we have big bridges and tall buildings, but no one welcomes you like you have welcomed me…”

After the speeches, the village presented me with billums - purses they had woven out of twine or yarn that are to be worn with the strap crossing your forehead.   Every man, woman and child in PNG carries one of these.  The bag is a big part of the culture, and my hunch is they mainly exist so everyone can carry their beetle nut, a narcotic that turns your teeth red, looks like a big green acorn and grows on trees.  To get the effect, they chew the nut mixed with mustard stick and powdered lime (as in the chemical).  The combination creates a stream of bright red saliva that spews out of the mouth– so watch out for the pools of red spit on the roads.   Anyhow, after visiting 3 villages I was presented with nearly a dozen billums, ranging from bright pink woven straw, to knitted mauve with the red and black PNG flag, to a plastic black and white one with sea shells attached with strings.  You can tell where someone lives in PNG by the type of billum they carry.   A billum can be used to do many things — like strung up to hold a sleeping baby, or wrapped around the front of the body as a shirt.

But having returned to NYC, the city of no welcome, I thinking about the gesture of peace the Papua New Guineans make by building that palm fence.   A country with a long history of colonization, tribal wars and even cannibalism, it’s no wonder they ask the visitor, “why are you here?”  Visiting the remote coastal towns, I was impressed by how pristine they were, still practicing their same customs, communal and egalitarian, untouched by globalization. They farm and raise pigs and still trade for a lot of their goods because money is hard to come by.   It seems idyllic — until you need to give birth or get malaria.   Hospitals and health clinics are long journeys from many coastal and highland villages,  and women sometimes end up giving birth on the back of bison as they travel to get help.

Papua New Guinea culture is changing, some of the old traditions are slowly disappearing, but I think alot will stay the same for a long time out of sheer isolation.  With no roads, tough terrain and high petrol costs for boats, “development” is just too expensive.  For Papua New Guinea, this is both a blessing and a curse.

a gospel of gender equality in Papua New Guinea

Posted September 24, 2008 by Emily Davila
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Pastor Michael

Pastor Michael

I spent the last week in Papua New Guinea - not something I ever expected!  With over 800 languages, communication in PNG is fascinating.  There is no internet and even phones are hard to come by, a few cell phones are here and there.  Most people I met promised to write me — as in a letter.  We will see how that goes.

I went to PNG as an invited guest to a Lutheran women’s conference.  Colonized by Germans, more than one-fifth of the country is Lutheran.  One of the key features of the conference was a bible study called “Jesus Liberates women in PNG from male dominated cultures”.

Growing up, Pastor Michael, a seminary professor, watched his mother suffer in a polygamous marriage. His father, a “bigman” would forceably take the pigs she raised so that he could enjoy a high status in the community, beating her if necessary.  When mensturating, women were (and still are in some places) secluded, and some believe that even the food they touch is contaminated so they are no allowed to cook meals.  After the age of 13, Michael was discouraged from spending time with his mother.  Because of a tradition called the “Bride price” –similar to a dowry– women cannot divorce their husbands because their family is expected to pay the money back. By paying for their wives, it encourages a culture where many men consider their wives a possession. Even though she was often beaten by her husband, his sister was unable to divorce him because of the culture and eventually committed suicide.

All this caused him to read the bible searching for stories of women’s liberation.  At the conference he distributed a 60-page book written in Pidgin (the national language) and English that systematically unwraps the stories of women in the bible to deliver a message of respect and encouragement for women’s leadership.  It ends with a chapter: “Jesus’ approach to the Samaritan Women (and others) could be a model for PNG men to follow”.   Some of the suggestions:

-PNG men should put aside their beliefs of gender-based concepts of clean and unclean…

-Women ought to be given equal invitation and opportunity for leadership roles in the church

-Women should be given equal theological education…

-Women should be ordained

Now - the format of this communication was not modern, it came in a dense booklet - footnotes - even the original greek in some cases.  But this is an oral culture, so the women may not read this thesis booklet, but they will remember his message and retell it in their villages. They asked him to address the synod meeting next year, which will be mainly men, and hopefully this will happen.  In a male-dominated culture, it will help women gain credibility to have a man - and the bible - speaking on their behalf.

I think this was a historic occasion in PNG, and it speaks to the power of education.  He went to school and chose to study this subject and is now preaching a new gospel in his own language in a country that is hungry for it.  The “West” cannot export gender equality, it has to come from up from the grassroots within.  PNG is a very religious country, they have mixed Christianity with their own beliefs and it permeates almost everything they do.   I can’t think of a more credible way for a gender equality movement to gain foothold in this country.

T-shirts and art are worth a thousand words at International AIDS Conference

Posted August 19, 2008 by Emily Davila
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lets face it, sex workers, prisoners and drug users are scary

Posted August 6, 2008 by Emily Davila
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Blogging live from the International AIDS Conference

art is from Mary Buttons blog -action to access.

What is standing out for me at the conference is the need to focus on investment and programs for and research of the most at-risk groups–, men who have sex with men (MSM), drug users, sex workers and prisoners.

Let’s be frank, this is no “save the children” kind of cause - generally people are afraid of these groups and don’t know much about them. I’ve had a lot of global experiences in my life, but I have never spoken directly with a sex worker or prisoner (to my knowledge). With so many sex workers here, I can surely change this soon.

Simple prejudices and impressions aside - the numbers tell a shocking story. Of global AIDS expenditures, only 1.2 percent is spent on specific responses to men who have sex with men. This totals $3 million out of the estimated $30 million needed according to UNAIDS.

“Less than 10% of high risk populations are receiving appropriate prevention.” Alex Coutinho, Executive Director, Infectious Disease Institute Uganda. In Uganda, a prisoner is more likely to die of AIDS than any other cause.

Outside of Africa - drug users, sex workers and men who have sex with men make up the vast majority of those contracting HIV. It’s amazing after 25 years and billions of dollars we are not able to better address these populations. There is research and success stories that document what works in these populations, especially in Mexico and Brazil.

Youth are key to this struggle actually - we need a generation of young people that can fearlessly empower and protect the human rights of sex workers, prisoners and drug users.

Thembi´s radio diary tells story of living HIV positive

Posted August 5, 2008 by Emily Davila
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On-air speaking about Living Positively

With her doll-like face, she hardly looks her 23 years, but Thembi has learned a lot about life. After she was diagnosed with HIV at age 16, she started taking a tape recorder with her everywhere. At aidsdiary.org, listeners travel with her to her first visit to the doctor, and hear when she learns about the decline of her T-cell count. The stories cover her progression to full-blown AIDS, starting ARV treatment, and finally giving birth to a daughter.

Presenting her story at the International AIDS Conference in Mexico City, she talks about how keeping a diary empowered her. “Ever since I knew my status my life has changed for the better. Ever since I started my diary I have felt more confident and comfortable and I am an inspiration to other young people.”

In a conference of thousands of experts, the most powerful presentations still come from personal testimony. In one of her entries, she reflects on the future.

I’m just imagining what a world would look like without me in it. I’m not scared of dying but of leaving my baby behind. I want to see her grow a little bigger. HIV will try to rule my life on the inside but outside I will be boss. I want to study and have a good job, I want to go on with my life.

Beyond the radio, Thembi also writes a blog. Attending a recent concert hosted by the South African government, she reflects below on how AIDS messages still don´t effectively reach young people at risk.

I felt like those images on those big screens with infected people had nothing to do with me. It reminded me of high school. When they would show pictures of thin, poor orphans that look like they are dying, and try to scare you out of having sex. But it never works because young, South African, at-risk kids do not see themselves in those images. They cannot imagine that it can happen to them.

Her shows have been used as a teaching tool all over the world and aired on National Public Radio in the U.S., and in the U.K., Australia and Canada, reaching more than 50 million people.

I’m ready for ‘Green Communications’ case studies conference

Posted July 14, 2008 by Emily Davila
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Tomorrow I am going to a conference on a hot topic — Green Communications 2008: the case studies conference, put on by Business Development Institute and PR Newswire. I only hope it lives up to the promising relevance of its title. You can listen to the webcast live if you login here.

As someone who already thinks a lot about green communications, I hope I learn something new. So to preface what I am sure will be a titilating blog post tomorrow, here’s a mini-benchmark of my green communications knowledge.

- Walk your talk: don’t put green themes in your PR if you are not really living them out in your activities.

-Check your energy footprint. Are you really recycling everything (talk to your garbage company)? Are your lights on timers? Are you using the new energy efficient light bulbs and buying post-consumer waste paper? I hear office depot has a whole line of green products, and there are even companies that can print your company pens or catering plastic on recycled plastic. Let your building management know you care.

-Work from home for employees. During slow seasons especially, working from home has less of an energy footprint - no travel, no take out lunch, less energy use. And I am sure it would boost company morale.

-Make it someones job. Some one must be answerable to your greening plan.

-Don’t reinvent the wheel. There are a million greening blogs and studies out there already. Do your homework before you write a new white paper. One I like because its is targeted at foundations & non profits is Green Beyond Grants: A Toolkit for Greening Foundation Operations.

Now I am sure both my corporate social responsibility professor and my evaluation and measurement professor would be pleased. Tune in tomorrow to see what I’ve learned.

Unleashing the Girl Effect

Posted July 6, 2008 by Emily Davila
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This video explains why investing in girls is a save the world strategy using just words and music. No girls even! I love it and I am planning to use it in a workshop I am doing next week for the gathering of the Women of the ELCA. If you watch the video directly from Youtube — and it is doing well with 63,000 views — there are companion videos that feature girls talking about their lives, like Addis from Ethiopiawho was married to a 40-year-old man at age 12 and had to drop out of school.

Though this is where my training in branding and gender justice collide. I love anything that makes more people aware of how poverty limits the full being of women and girls. But after the feel good music winds down I ask: We are just going to give a girl an education and a cow and everything will be fine? Is it really the obligation of a woman to make a new and visible economic contribution to the village before she is listened to by male leaders?

Well, you can’t get to every issue in a three-minute teaser. But the website could do a better job with linking people into action strategies. Right now it just links to a fact sheet that any 101 student could have assembled. I want to know more of the backstory and forward strategy of this video, it is a collaboration between UN Foundation, Nike Foundation, NOVO, Plan and others.

I’ll have my eye out for more impacts of the girl effect. I hope ripples of girl power are felt round the world.

Genderwiki has visuals as well as documents

Posted May 20, 2008 by Emily Davila
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Women Ghana

I love this “picture of the week” from a Wiki on gender… they have a whole catalog of photos that are useful if you need visuals for things like child marriage, safe motherhood, female genital mutilation, women and poverty.

Wikigender is your online platform to find and exchange information related to gender equality. The website is work in progress and benefits from your active participation. Users are invited to comment on or improve existing articles, and to create or upload new documents. By providing a platform to share experiences and to learn from each other’s knowledge, Wikigender will contribute to a better understanding on the situation of men and women around the world.