
by
Suzanne Reisman at 9:33am Mon, 13 Oct 2008 under
Gender,
Health & Wellness,
Life,
Pop Culture,
cause marketing,
Yoplait,
breast cancer awareness month,
astrazeneca,
office max,
sharpie,
folgers,
general mills,
estee lauder,
samantha king; 1201 views
I loathe Breast Cancer Awareness Month. Don't get me wrong - the idea of promoting breast health is fantastic. I am in a high risk category for breast cancer. When she was 33 years old, my mother noticed pus oozing out of her left nipple. She immediately went to the doctor, and a biopsy indicated that it was breast cancer. With a five year old and an 10 month old at home, my mom was rushed into surgery for a radical mastectomy. This saved her life, and she has been cancer-free for almost thirty years now. I want all women to have the same success rate as my mom, but what October has turned into is a free-for-all profit center for corporations that exploit women's fears and often even sell products that contain cancer causing chemicals.
October is a great time of the year. Those of us who live in certain climates are treated to a beautiful show from nature as the leaves on trees turn vibrant reds, oranges, and yellows. Kids of all ages rejoice in Halloween festivities, dressing up in costumes and stuffing their faces with candy. It's a life-affirming month, assuming that you can avoid what has come to be the tyranny of Breast Cancer Awareness Month.