view: Editor Posts All Posts

Breast Cancer Awareness Month 2008: The Best of the Worst Marketing

I loathe Breast Cancer Awareness Month. Don't get me wrong - the idea of promoting breast health is fantastic. I am in a high risk category for breast cancer. When she was 33 years old, my mother noticed pus oozing out of her left nipple. She immediately went to the doctor, and a biopsy indicated that it was breast cancer. With a five year old and an 10 month old at home, my mom was rushed into surgery for a radical mastectomy. This saved her life, and she has been cancer-free for almost thirty years now. I want all women to have the same success rate as my mom, but what October has turned into is a free-for-all profit center for corporations that exploit women's fears and often even sell products that contain cancer causing chemicals.

Pink Ribbon Madness: Say No to Breast Cancer Exploitation for Corporate Profit

by Suzanne Reisman at 8:36am Thu, 4 Oct 2007 under Gender, Health & Wellness, breast cancer, cause marketing, pink ribbon; 6594 views
October is a great time of the year. Those of us who live in certain climates are treated to a beautiful show from nature as the leaves on trees turn vibrant reds, oranges, and yellows. Kids of all ages rejoice in Halloween festivities, dressing up in costumes and stuffing their faces with candy. It's a life-affirming month, assuming that you can avoid what has come to be the tyranny of Breast Cancer Awareness Month.