I like to call myself a hybrid business writer. I love writing about business, but I hate business-speak. What really excites me are the stories behind great companies, brands, and ideas. Therefore I'm intrigued by books that try to encapsulate new business management models with storytelling, or "the business fable" to get a point across. Most commonly, when we hear of business fable, we think Who Moved My Cheese. But this book is to business concepts what Everyone Poops was to my four-year-old niece, a bit basic. And, like, no duh.