The BlogHer Business '08 podcasts are here! Thanks to our friends at ListenShare, we are now able to offer you complete podcasts of BlogHer Business '08 sessions. Click here to access the podcasts. The podcasts are also available in iTunes (you will need to have iTunes on your computer in order for this link to work):

UPDATED: Intuit brought two handy hand-outs with them to their Ask the Experts segment, and they have graciously agreed to share them with the entire BlogHer community now that the conference is over. While these are focused on small business owners, I actually think many bloggers qualify as small business owners.

We're very pleased to announce that this year, every session at BlogHer Business was recorded on video! So whether you attended and want a refresher or weren't able to be there in person, we have a great excuse for you to sit back, plug in your headphones, and explain to your boss that you're actually working.

We Don't Know What to Do with You The elephant in the room is how marketers are blowing it with women outside the young, white mom demographic. This issue bubbled to the top during BlogHer 07's State of the Momosphere panel. When a couple of MommyBloggers of color voiced their dismay at feeling alternately pandered to and ignored by companies who are currently crawling the blogosphere, a marketer in the room actually uttered the now-famous words that comprise the title of this session.

Who You Are, Not What You DoSynopsis: Social media outreach can help you do way more than sell a product or propagate messaging...it can tell your customers who you are. So, how does that help your company through good times and bad? Author and Weber-Shandwick Chief Reputation Officer, Leslie Gaines-Ross has some insight on just that.

  Is online technology starting to make women in traditional age band demographics look more alike than unalike? Are assumptions about interest interest and aptitude obsolete? One key thing women in all age demos have in common: They don't want to be patronized. Are marketers falling into that trap? BlogHer co-founder Lisa Stone moderates this discussion with a trio of experts on women online:

At 8:30 this moring she walked up to the 12 person table where I was seated and asked me, " Are all these seats taken?" There were just four of us at the table and I said, " Sit down." Her name is Terry Gamer. This is her first blogging conference. She is 64 years old and until four months ago she didn't know a blog from a Twitter. She doesn't have a blog. She's thinking about starting one but not quite sure what she would write about.

Case Study #1: General MotorsSynopsis:Last November General Motors approached podcasters The Manic Mommies about sponsoring the first-ever Manic Mommies Escape Weekend. GM’s sponsorship focused primarily on providing transportation options toattendees.

Speakers: Jory Des Jardins, Elisa Camahort Page, Lisa Stone Lisa: BlogHer is in its fourth conference year. The ad network reaches 8-9 MM uniques a month.We are in the big time now.

With BlogHer Business only six weeks away, we thought it was high time to provide your blog bling. What's that? You're not registered yet? You can sign up right here. (And if you're not quite sure if you're going to go, you can always check out the agenda, speakers, and other attendees who'll be there first.) But for those of you who are planning to be there, why not say it loud and proud:

The BlogHer Business agenda is almost fully fleshed out and waiting for you to check it and see! Of course there's no rest for the wicked, and I can tell you that any day now I'm about to announce the BlogHer '08 tracks and issue our call for ideas for that, but I don't want to let the amazing women lined up to speak at BlogHer Business get lost in the shuffle.

It gives me great pride and pleasure to announce that our new BlogHer Conferences section of the site is now open for business. Not only that, but registration is also open for both BlogHer Business this April 3/4 in New York and BlogHer '08 this July 18-20 in San Francisco. I'd like to particularly thank BlogHer's Community Manager Denise Tanton, BlogHer's Events & Marketing Manager Kristy Sammis, and BlogHer's Marketing Programs Coordinator Joy Johnson for working their butts off to make all of the above happen.