You remember the BlogHer | Compass Partners 2008 Social Media Benchmark Study: Blogging mainstream, "Reliable" for fun, advice and information study so full of interesting information about how women use social media?
A few facts about the BlogHer survey are mentioned in the news release at New BlogHer Study Shows U.S. Women Increasingly Shifting to Blogs as a Mainstream Media and Communication Channel
The BlogHer/Compass Partners Social Media Benchmark Study was conducted in two parts; one reflecting a representative sample of the general U.S. population of women and the other reflecting the BlogHer network.
U.S. women sample size: 2,350 (1,250 of which were blogosphere participants)
The BlogHer network sample size: 5,113
The BlogHer | Compass Partners 2008 Social Media Benchmark Study included "matures" of ages 61–75 in their information. In the BlogHer study, matures made up 16.8% of the sample. It showed that of the 21 million women reading or posting to blogs every week about 4 million are matures.
At Time Goes By, blogger Ronni Bennett has an audience of matures, except she calls them elders. She maintains a large blogroll of elderbloggers, all of whom are over age 50. Ronni did a little survey of her audience of self-selected elders. It's interesting to compare BlogHer's larger survey with Time Goes By's survey of elder readers and bloggers.
It took all week to get the results posted at Time Goes By. If you start and the end and work backwards, you'll find links to every article at the end of the post. Elderblogger Survey: Part 5 is the final post.
The first post Elderblogger Survey – Part 1 explains the persnal data information collected.
According to the survey, the average elderblogger or elder blog reader who participated is a healthy, white, 60-something woman who is well educated, married or living with her first spouse or partner, has two children, a couple of grandchildren, drives a car and taught herself how to use a computer.
There are bar graphs showing the results for each survey question. Having had a recent discussion on BlogHer about how elders learned to use a computer in A Senior PC? it was especially interesting to see the chart showing that almost 50% of elders were self-taught computer users. Ronni commented,
Close to 50 percent of 390 who answered this question taught themselves how to use a computer. When you realize that, unlike today's teenagers and young adults who were born clutching a tiny computer mouse, and that elders were confronted with computers in mid- or late-life, that is an astonishing number. Don't forget how confusing and overwhelming computers are at first. I don’t ever want to hear again from the media that elders are technology-phobic.
I personally fell into one of the smallest chart slivers on most the the BlogHer survey graphs, but I was surprised to see that in several ways I'm also part of a "sliver group" on some of the Time Goes By survey charts, too. It's not easy being different, people, but it's an adventure.
Something else different about me is that I've been an enviro geek, save the environment fanatic, since way back in the days when eating granola for breakfast meant you were a hippie. These days, there are some wonderful green blogs to help us keep track of what we are doing to improve the situation with the environment.
It seems a new eco-conscious blog pops up on the radar every day. One I just discovered is Clean Technica. This blog is one of many green oriented blogs under the Green Options Media umbrella.
Clean Technica reports on clean tech, renewable energy sources, less toxic electronics and more efficient information technology. One such story is Fuel from Trash Will Power California Garbage Trucks by Sarah Lovanova.
300 garbage collection trucks in California will soon be fueled by the same trash that they haul. Landfill gas will be purified and liquefied, producing up to 13,000 gallons of liquefied natural gas (LNG) daily.
This facility at Waste Management’s Altamont Landfill in Livermore, California will begin operation in 2009.
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The new facility will reduce greenhouse gas emissions by more than 30,000 tons per year, according to Linde North America. LNG is a cleaner burning transportation fuel that emits less nitrogen oxide, carbon dioxide and particulates than diesel-fueled vehicles.
California has a law in place to reduce greenhouse gas by 25% by 2020. This is one of many efforts to make that law become reality.
Another green blog is EnviroMom. EvniroMom is actually two moms, Heather and Renee, who blog in Portland. They recently reported on BYOB: Envirosax and Chico bags.
First off, the ChicoBag. Gotta love that built-in stuff sack and keychain clip. It's made of strong, lightweight, washable nylon. Takes less than a minute to restuff. So essentially, this is your "no excuses" bring your own shopping bag. It fits easily in a purse, on a keychain, etc. so you will always have your reuseable bag with you, no matter where you go.
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Envirosax are made of strong, waterproof polyester, they roll up like compact little "sleeping bags" with a built-in snap closure, and carry the equivalent of two plastic grocery bags. They come in hip mom prints, and whimsical kid prints, and can be bought in packs or singles.
EnviroMom has a great eco blogroll, including blogs for kids and family and other good green sites.